Realizing change without imposing it

Why change doesn't work without support.

A practical introduction to change marketing: how to convince people to change without forcing them and how to start achieving sustainable adoption today.

“Anyway, the new system goes live.”
Sound familiar? Many organizations plan change, but forget about building support. And that's the difference between theoretical success and real adoption.

Do you find it difficult to truly engage people in change, to translate plans into visible behavior and lasting adoption ? Then this webinar is definitely for you.

We're introducing a new approach: change marketing. Instead of traditional communication, we're focusing on behavioral change using marketing techniques, applied to change within your organization.

Change marketing makes people work differently. Not because they have to, but because it works.

Where many models focus on the stages of awareness, Change Marketing combines two practical approaches: the project-based change journey , how you structure change as a 'sales process' within your organisation, and the individual change journey , how managers tailor their style and support to what employees need to go through change.

For whom?

For managers, project leaders, internal communication specialists and change managers who want more than just information and want to achieve real behavioral change.