Successfully integrating AI into your organization: insights, preconditions, and practical experience

From vision to workable implementation

Many organizations are experimenting with AI today but are running into the same reality: pilots stall, adoption falters, and the expected impact fails to materialize. The technology is rarely the problem; the way it is embedded within the organization is far more so.

The Think Tank New Technology is organizing this event and, together with you, will zoom in on how to make AI truly workable within an organization. We start from a clear premise: AI succeeds or fails based on organizational choices, not on technology. Those who leave ownership diffuse, postpone governance, or underestimate adoption undermine their own ambition.

Jonas Soenen, Ai Tech Lead at Dataroots, shares the essential preconditions that make the difference in practice between experimentation and sustainable impact. Using concrete “guardrails,” you gain clear insight into what is needed regarding ownership, governance, data quality, change, and continuous adjustment. Not an abstract model, but a testable framework that you can immediately compare to your own organization.

In addition, Kim Smets, VP Data & AI at Telenet, provides an honest real-world reflection from the customer services context . What worked as hoped? What proved more challenging than expected? Which choices made the difference between promise and result? You will gain insight into the reality of implementation within a large organization, including the lessons learned.

Dell shares a real-world experience from within its own organization. Adriaan Van Geyt discusses Sales Chat, an AI assistant that helps their sales teams find information faster, better prepare for customer conversations, and spend less time on administration. You get an insight into how such applications are rolled out internally and the lessons Dell has learned in the process.

Catherine De Baets, CIO at Attentia, shares how they support HR employees in their daily operations with the Attentia Sidekick . This AI assistant helps answer questions faster, prepare actions, and translate insights into targeted follow-up. You get a glimpse into how Attentia is rolling out this solution step by step within the organization, and what lessons they have learned regarding adoption, value creation, and scalability.

We conclude with an open discussion with the participants. Do not expect one-way traffic, but a substantive dialogue with peers who, just like you, no longer want to explore AI but want to integrate it successfully.

This event goes beyond strategy: it offers you practical guidance, after which you leave with a clear framework, sharp insights, and concrete points of attention to structurally embed AI in your organization.