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“Vive le vélo” – Innovation in Action

With the Tour de France 2019 (July 6) approaching, this is the perfect opportunity to experience how digitalisation impacts competitive cycling and enhances the enjoyment to fans!

As the official technology partner of the Tour de France, Dimension Data developed GPS trackers that fit into the bikes collecting  data on speed, distance between riders and gradient, giving viewers an entirely new perspective on the race . All this information gets processed and fans get to see data visualisations that help to tell better stories and that deliver real-time race predictions.

The technology services Dimension Data provide support the Amaury Sport Organisation (A.S.O.’s) fan engagement strategy and have evolved from focusing on making data available to using that data to tell great stories that draws in new viewers, while bringing further enjoyment to long-standing fans.

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