- Nederlands
- English
Podcast episode | The innovation paradox: logic versus alchemy
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Innovation
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Think tanks
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Podcast
Our ADM Think Tank Innovation launches its first podcast episode.
ADM Think Tank Innovation is an initiative where a select group of members collaborate to experiment, learn, and develop new frameworks for innovation. They bring together professionals who share their expertise and challenges, enabling us as a community to more quickly translate insights into practical applications.
This podcast is the first tangible starting point of that collaborative thinking. This episode is available in English.
The Innovation Paradox: Why companies want to innovate, but still fail
In this first episode, we delve into the innovation paradox: 65% of organizations say they actively support innovation, but only 28% have the time, resources, and people to actually make it a reality. Where are things going wrong?
Two hosts will debate the findings of an ADM Innovation survey and compare them with the insights of four experts from the Innovation Think Tank. Their perspectives—from analytical "jobs-to-be-done" methods to psychological alchemy and rigorous customer validation, show why intention often clashes with reality.
A sharp, recognizable and sometimes confronting look at the question that occupies every organization: how do we close the gap between wanting and doing?
