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The art of networking
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Leadership
Our world is more connected than ever, especially digitally. Yet, in-person connections are fundamental, not only personally but also professionally. After all, people do business with people. And if you don't trust someone, you can't build a business.
Networking events are incredibly useful for meeting people, building trust, and gaining insights. They're also great for discussing business with someone or seeking advice. It's therefore an excellent opportunity to build lasting professional relationships. Yet, many people are put off by them. But with proper preparation and a few tips, you'll soon become a networking master.
Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.
Michele Jennae
Auteur
Before the event
Prepare yourself
- Think about why you're going and what you want to achieve. Do you just want to listen, or do you want to meet specific people? You can review the guest list or view attendees in an app (if that option is available).
- Write down the names of people you want to speak to, and any questions you may have, in a ball book or in the notes on your mobile phone.
- Bring your business cards or have your LinkedIn code scanned.
- Also think about your elevator pitch in which you introduce yourself in two to three sentences (and tailor your pitch to the event).
- Also prepare some current topics of conversation so that you have a starting point.
- Always notify us if you can't get there!
During the event
Business card
- Always pin your business card on your right side. This way, when someone shakes your hand, they can immediately read your name.
- There are badges with magnets that you can take with you so that they don't poke through your clothes.
Start a conversation
- Do you find it difficult to approach people? Then be the first one, and people will approach you.
- Listen attentively when someone says his/her name.
- Repeat the name, both in your head and out loud (these are extra connections that help the name be better encoded in your brain).
- Be yourself and stay authentic, that helps build trust.
- Enjoy the atmosphere and the conversations.
Topics?
- Keep your introduction short and sweet.
- Look for similarities.
- Keep conversations light. A networking event isn't the place for big debates or heated discussions.
- Networking events aren't sales meetings: don't bombard people with your sales pitch. Think about the topics you've prepared.
Familiar faces and colleagues
- Use colleagues and old acquaintances to your advantage. For example, as an icebreaker if you're still feeling a little awkward at the beginning of the evening.
- Join a colleague's conversation so they can facilitate introductions.
- Feel free to come and practice at the ADM events where you can meet others in a relaxed atmosphere.
Post-event
- Make sure to follow up properly the day or days after.
- Review the questions and to-do's from your notebook or notes.
- Connect with people you've met on LinkedIn or other social media.
Practice makes perfect
- Feel free to come and practice during the ADM events where you can get to know others in a relaxed atmosphere
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