• Masterclass
  • Leadership
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4 November, 2025

  • Presentation: NL
  • Slides: EN
  • Q&A: NL EN FR

Masterclass: Turn your strategy into action | a business plan on 1 page

About the masterclass

This hands-on masterclass will guide you through the OGSM method to help you develop or sharpen your company, team, or departmental strategy plan.

OGSM is a simple yet powerful framework of Objectives, Goals, Strategies & Measures, used by NASA, Fortune 500 companies, and over 300 Belgian organisations supported by Business Markers.

You will work on your own case and walk away with a clear structure, practical tools, and an action plan tailored to your goals.

What you'll learn

  • Apply the OGSM model to your business or team
  • Prepare your plan using analysis techniques like SWOT & POWERSWOT
  • Define your long-term ambition with clarity and focus
  • Set measurable success indicators and structure your plan

Topics include

  • OGSM principles & structure
  • SWOT & POWERSWOT
  • KPI’s & OKR’s in strategic planning
  • Defining strategic themes
  • Building a strategy execution roadmap with clear priorities
  • Leadership’s role in execution
  • Structured management reviews to drive impact

Timing

12h00 - 12h30: Welcome and lunch
12h30 - 17h00: Masterclass (small break included)

Trainer

Gerdy De Clercq, Partner at Business Markers – known for his hands-on approach to turning complex strategy into practical execution. With extensive leadership experience and a passion for structured impact, he supports companies in shaping and delivering real change.

Speaker

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Gerdy De Clercq, Partner at Business Markers