How to design irresistible products & services

Members only
  • Inspiration
  • Networking
  • Members
  • Presentation: NL
  • Slides: EN
  • Q&A: NL EN FR

What makes a digital product and service successful? Not necessarily the best technology…

Digital transformation is not primarily about technology, everyone agrees on that. In practice, however, the technology draws most of the attention. 

In his book 'Irresistible by design', Jürgen Tanghe introduces the 5 essential questions you need to answer in order to create products and services that allow your users to establish an emotional connection and lifelong relationship with. 

ADM and Studio Dott invite you to this exclusive, interactive session in which you will learn to apply these 5 questions to your own solutions and offering.

About the session

Location will be announced later! 

We want this event to be both high in quality and in safety for everyone involved. For this reason, the number of participants is limited


Welcome drink


Introduction ADM


Presentation by Jürgen Tanghe


Reflection exercise in small groups


Feedback & insights 


Networking drink



To speed up the registration first.

Cancellations can be made without charge until 3 working days before the start of the activity. Otherwise the complete amount will be invoiced. Alternatively, a replacement can be designated. We appreciate receiving cancellations in writing, via email or SMS at 0486/58.07.40.


Please use format 0470 12 34 56

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In order to finalise this registration, we will process your personal data such as your name and your e-mail address. We will not share this personal information with others. With the purpose of promoting similar events in the future, group photos will be taken at the event. For more information, please refer to our privacy policy.