How to design irresistible products & services

Members only

Info sharing
Networking
Members only

Inspirational talks thought leaders and other remarkable professionals, topic based round tables, tips & tricks sessions etc.

During “Networking” events, one of the important parts is getting connected and sharing your ideas and visions with other professionals.

Activities exclusively for our ADM Ambassador community.

Activities for members of the Board or ADM Y-board.

This event is open for everyone to join.

This is a members-only event.

You can only participate when you received a personal invitation.

Live event

Topic
Details
Location
Pictures

Presentation: NL
Slides: EN
Q&A: NL EN FR

About the session

Jürgen Tanghe

What makes a digital product and service successful? Not necessarily the best technology…

Digital transformation is not primarily about technology, everyone agrees on that. In practice, however, the technology draws most of the attention.

In his book 'Irresistible by design', Jürgen Tanghe introduces the 5 essential questions you need to answer in order to create products and services that allow your users to establish an emotional connection and lifelong relationship with.

ADM and Studio Dott invite you to this exclusive, interactive session in which you will learn to apply these 5 questions to your own solutions and offering.