18:15 - 21:00, Antwerpen

How to design irresistible products & services

Members only

  • Info sharing
  • Networking
  • Members only
  • Presentation: NL
  • Slides: EN
  • Q&A: NL EN FR

About the session

Linkedin Profile
Jürgen Tanghe

What makes a digital product and service successful? Not necessarily the best technology…

Digital transformation is not primarily about technology, everyone agrees on that. In practice, however, the technology draws most of the attention.

In his book 'Irresistible by design', Jürgen Tanghe introduces the 5 essential questions you need to answer in order to create products and services that allow your users to establish an emotional connection and lifelong relationship with.

ADM and Studio Dott invite you to this exclusive, interactive session in which you will learn to apply these 5 questions to your own solutions and offering.

This might be interesting

  • Download the recap of his book here
  • Download the presentation here

Welcome drink


Introduction ADM


Presentation by Jürgen Tanghe


Reflection exercise in small groups


Feedback & insights


Networking drink



Boomgaardstraat 115

Boomgaardstraat 115, 2018 Antwerpen
2018 Antwerpen

Parking in the building or the streets in the immediate neighbourhood offer hardly any free spots.
We recommend you to use the Q-Park parking at Berchem Station. It's only a 5-10 min walk to the Studio Dott. location.

Directions by car

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