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Enhancing your (clients') customer experience

In a world where about everything becomes digital, customer experience can make the difference between buy/no buy. In the recently opened Customer Experience Center, SAP demonstrates how they assist their customers to increase the customer experience for their own customers.

We will experience this ourselves as soon as we walk through the doors. We will also witness the testimonial from Atlas Copco explaining their journey to successfully complete a standardisation project of sales and marketing processes in over 200 sales organizations worldwide.  Finally we’ll take a guided tour through the different rooms (stages) of the journey  from ideation, to service design, the testing “garage” and implementation.






Purpose of the Customer Experience Center - Tine Vandenbreeden


Customer case: Atlas Copco - Suki Maesen


Interactive visit of Customer Experience Center - Goedele Derveaux


Drinks & networking

SAP Customer Experience Center

Olympiadenlaan 2
1140 Evere

Parking is available in the Oud-Strijderslaan (free after 18h) or you can park in the street. Please do not leave any valuables in your car!

Directions by car


ADM Members: free but registration is mandatory
Non-members: €120 (excl. VAT)
All event registrations are subject to the conditions of sale.

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