18:00 - 10:15

Business Challenge: Bogerd Martin Case

Members only

  • On invitation
  • Presentation: NL
  • Slides: EN
  • Q&A: NL EN FR
  • Take 1 company (in this case Bogerd Martin) with a business challenge.
  • Add 10 young professionals who do not know the company or its business & present the challenge to them - after a briefing of less than an hour.

Result: a lot of questions, colourful post-its, out of the box suggestions, .. and a handful of new interesting ideas that the company will pursue.

This session proved once again the importance of having an outside-in view on challenges. Bringing people together from different backgrounds, from different companies is a refreshing way to achieve more creative ideas.

Special thanks to our members who participated in this event!