- Take 1 company (in this case Bogerd Martin) with a business challenge.
- Add 10 young professionals who do not know the company or its business & present the challenge to them - after a briefing of less than an hour.
Result: a lot of questions, colourful post-its, out of the box suggestions, .. and a handful of new interesting ideas that the company will pursue.
This session proved once again the importance of having an outside-in view on challenges. Bringing people together from different backgrounds, from different companies is a refreshing way to achieve more creative ideas.
Special thanks to our members who participated in this event!