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“Business value of mobile apps” is a statement, not a question.

Our world, our business is mobile. No one doubts that. So companies are being increasingly forced to make their applications mobile for their employees and their customers. But “we need an app” is not a mobile strategy. The key to success lies in how you analyse what your product does, what your target audience needs or wants, and how you position your app in the market.

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ADM Community Shows Heart During Its Annual Reception

Just under 400 people at ADM's annual reception noticed that this time something was different: no speeches about IT matters or the economical situation. This time people got the centre stage, and very special people at that.

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Project management brainstorming in the first spring sunshine

The aim of the discussion group on “anti-patterns” was to get participants first thinking negatively about all the things that could go wrong in a project – so that they could then brainstorm together about the reasons why things go wrong and, of course, how to avoid these pitfalls.

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ADM explores the boundaries of the future at Galaxy Studios

On 13 March the Board members of ADM and some 20 CxOs were given an exclusive tour around Galaxy Studios in Mol. Maybe it’s not a household name but in the world of films and music the company’s fame has spread throughout the world.

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Use LinkedIn more efficiently

In our second social media boot camp the focus turned to LinkedIn. Mic Adam and Tim Nagels showed participants some little known functionalities for transforming LinkedIn into an interesting and efficient tool, rather than just a large database.

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