Kick-off meeting new track : Mobile Applications
- Mobile Applications track
- Past event
The past few years have all been about becoming mobile. Today an estimated 3.6 billion people have a mobile phone and for many people it is the only way to connect to the global internet. Now the challenge lies upon us to leverage the possibilities and make this evolution work for us.
Kenneth Stevens and Koen Pellegrims will kick off the mobile track with a helicopter view of the state of the art. They will talk about the way “mobile” increases the importance of “immediacy” (like on-the-spot price comparisons), “context” and location and how it is fundamentally changing customer and employee interaction with your company, brand or product. To some, the sheer number of operating systems, device manufacturers and form factors may seem like a daunting and impenetrable jungle. However, we will show that mobile is just a state of mind and that the world becomes less complex if you only look at it from the other side.
After this introduction, they will touch upon a few topics that will be negotiated in detail in later sessions of the “mobility” track like:
- mobile security and fleet management;
- opportunities and challenges of mobile apps in B2C and B2B;
- developing mobile applications;
- the business case of a mobile application
About the speakers :
Kenneth Stevens is head of solutions and presales at SAP Belgium. With its acquisition of Sybase, SAP has clearly shown that mobile will take centre stage in their portfolio in the years to come.
Koen Pellegrims has been a consultant in mobile and emerging technologies for over ten years at PwC, IBM and Belgacom/Telindus. He recently founded Flow Pilots, a full-service company specialised in mobile enterprise applications.
|Why Mobile matters.
Presentation during kickoff meeting of this track by Koen Pellegrims and Kenneth Stevens
Tesco Korea case as shown during the presentation: shopping using QR codes on billboards to place your order! The intro explains the busines