Boot camp: Facebook & Twitter

Workshop

Tuesday January 24, 2012 from 16:00 PM - 21:00 PM

Language: English.

• Social Media track
• Past event

Both as a professional and an individual you are using social media.  It is highly probable that you use Facebook personally, but what about using it for business?  Today, Facebook and Twitter are gaining momentum in the business world and you need to learn how to get started.  Through Facebook and Twitter you will be able to get closer to your target audience, build communities and communicate efficiently.

Program

During this practical hands-on training, we will dig into Facebook and Twitter.  We will create an account and go through the different steps to optimize it for regular use.  We will both address the personal and professional side of these accounts and demonstrate how to use most efficiently.

What will you learn?

Facebook

• Reviewing your personal account
• Understanding and using the privacy settings of your personal account
• Adding people to your network, plus creating and managing lists
• Setting up your community (with clients, friends, etc.)
  • Create a group
  • Moderate the group
  • Make the group conversational
• Company pages
  • Create a Fan page in 3 steps
  • Optimize your Fan page
  • Post content to your Fan page
  • Promote your Fan page
• Adding application to your fan page
  • For events
  • Multi-media
  • Other
• Questions & Answers

Twitter

• Create your (personal or business) Twitter Account in 3 steps
• Understand the Twitter language
• Following people and getting followed
• Creating lists and searches
• Promote your Twitter Account
• Link Twitter to Facebook, LinkedIn, etc.
• Monitoring of Twitter
• How to set up customer support via Twitter

Social Media Integration

• How to link your social media accounts
• How to create e-mail signatures and other buttons to increase efficiency

 

Interesting information, mentioned during the session

• How to enable Facebook timeline with 1 click
• Info on Twitspark, service management application via Twitter, developed by the 23-year old Belgian Davy Kestens

ADM members have access to member-restricted documents